The thing is that most people who watch daytime TV are also retirees like myself and at the moment I only reserve 45 minutes during my routine for watching daytime TV on Monday to Friday. The programme I watch is a quiz show called Countdown and is on Channel 4 in the UK at 14:10 in the afternoon from Monday to Friday.
Countdown is a game where contestants try to make the longest words from nine letters within 30 seconds. For example the letters might be:
R L T C R A E E A
A contestant who makes the word LACERATE would beat another contestant who makes the word CATERER because LACERATE is longer. There are several rounds of the letters game and a couple of numbers games which are equally challenging.
I watch the show because I can play along and it helps keep my mind sharp.
However, there is a problem. Channel 4 is a commercial channel so I have to suffer adverts in the middle of the show. I have grown out of the habit of watching commercials since streaming and recording has taken off but in the case of Countdown I watch the show as it is aired (to fit into my routine).
Generally, the people who watch TV at the time Countdown is on are older people like myself who have retired. And the adverts are targeted at us and boy are they depressing. This is the sort of thing I mean:
I was happy when I started watching Countdown and all the commercials are trying to remind me that I am an old git who will shuffle off this mortal coil and should therefore start planning my funeral right now!
So you choose to destroy any happiness I might have by thinking about the time when my body decides to release me to the afterlife?
How utterly depressing.
It’s not just funerals they advertise during daytime TV. We get insurance adverts, medical adverts and adverts for contraptions that miraculously make you able to walk better if your legs and feet are too old to cope with your body falling apart, for example:
I know I’m an older man do I need to be reminded of that on a daily basis?
I also think that they portray older people in a strange way. As you can see from above, you’ve got the active grandad up the ladder but you also get old couples who are acting like they are teenagers in love.
I mean, really?
Okay – enough about commercials. I must admit that there are some daytime TV programmes that start to draw me in if I decide to watch a little telly in morning with my breakfast. One example is Homes Under the Hammer is on BBC1.
For those of you who don’t live in the United Kingdom, Homes Under the Hammer is a programme about property development. An “expert” goes to a house that is for sale at an auction and tells us about it and the surrounding area. The house is sometimes in a dilapidated state and requires a lot of work and he or she make suggestions about what needs to be done to it. The house is then sold at the auction and the “expert” interviews the buyer asking what they are going to do to it. Later in the show, we move forward magically in time and see for ourselves how the buyer turned the wreck of a house into something that you can move into and what the buyer intends to do with it. And, of course, how much money the buyer could make.
The show is quietly addictive, in the sense that you get drawn in and find yourself waiting to see how the house was transformed and before you know it, an hour has gone by. I have to dig deep into the depths of my willpower to switch it off. The good news (or bad news?) is that because Homes Under the Hammer is on BBC1 there are no TV commercials to remind me that perhaps I should be up and about instead of festering on the couch.
There are lots of similar (and sometimes more inane) programmes for example:
A Place in the Sun – an expert takes a couple to Southern Europe to help them buy a holiday home.
Bargain Hunt – Two teams buy antiques and try to resell them at an auction for the biggest profit.
Money for Nothing – an “expert” takes people’s junk from tips and tries to make some money out of it by modernising or repairing it.
Escape to the Country – similar to A Place in the Sun but this time with city dwellers trying to buy a house in the country.
Come Dine With Me – five contestants take turns cooking for each other and marking the efforts of their competitors.
Four in a Bed – Bed and Breakfast (B&B) owners compete with each other to see who has the best B&B.
Most of it is inane drivel but there are occasions when I have been sucked in and ended up watching an episode without actually realising that I am completely wasting my valuable time.
To be honest, I think watching daytime TV or even streaming decent shows in the daytime is a bad thing for me. Countdown aside, I don’t want to spend all day lolloping on my sofa when I could be doing something far more productive.
Maybe that’s the role of these terrible commercials. Whenever I see one, my immediate thought it to rant and moan but then I realise that it is targeted at an idealised version of me that probably does spend all day on the couch watching adverts about getting deals for my own funeral. And that is a kick up the arse and makes me think – “Right! I’m still young (in mind) – let’s get up and do something constructive before it’s too late.”
In a weird way – they actually help. I hope that other people similar to me realise that talking about funerals and wishing your life away is totally depressing and counter-productive.
I’m old – but not THAT old.
Thank goodness I have a teenager in my head who screams “BORING!”